Your One-Stop Shop for Optical Essentials
At Optique Line, we believe supporting independent optometry means more than simply supplying eyewear. It’s about providing the products, tools and expertise practices need to work efficiently and deliver outstanding patient care.
Alongside our extensive eyewear collections and trusted sun, sport and safety solutions from Breitfeld & Schliekert, we’ve expanded our offering to include an online Workshop Catalogue, bespoke accessories and locally printed cases. Today, Optique Line has grown to become a one-stop shop for the everyday essentials independent practices rely on.
Carefully Selected Solutions for Modern Practices
Independent practices wear many hats, and having the right support makes all the difference.
That’s why we’ve built a range of products and services designed to simplify everyday operations and support every stage of the patient journey. From eyewear and workshop essentials to bespoke accessories and locally printed cases, we’re proud to offer solutions for independent practices.
Eyewear
At the heart of Optique Line is our extensive eyewear offering, bringing together trusted brands including Stepper Eyewear, Convertibles, Aikō, Auraflex, Gemini, Paparazzi and Milo & Me.
Designed to suit a broad range of patients and lifestyles, our collections help practices create ranges that deliver both style and value.
Complementing our prescription eyewear offering, we also provide sun, sport and safety solutions from Breitfeld & Schliekert, giving practices access to a complete range of optical essentials through one trusted partner.
Workshop
Our Workshop Online Catalogue has been created to make it easier to find the tools, equipment and accessories needed for everyday dispensing, repairs and workshop tasks.
From measuring devices and specialist pliers to replacement parts, consumables and sun solutions, our range has been designed to help practices work more efficiently and deliver better outcomes for their patients.
Looking for something you can’t find on the website? Your Account Manager can help. With access to the wider Breitfeld & Schliekert range, they can assist in sourcing the right solution for your practice.
Bespoke Accessories
Sometimes it’s the finishing touches that leave the greatest impression.
Our bespoke accessories program allows practices to create customised cases, sprays and cloths that reflect their own brand and enhance the patient experience.
With low minimum order quantities and a range of customisation options, it’s easy to create a polished and professional presentation that strengthens brand recognition and leaves a lasting impression.
Locally Printed Cases & Accessories
Designed and printed in Melbourne, our locally printed cases provide practices with a flexible and efficient solution for everyday dispensing.
Available with low minimum quantities and fast turnaround times, they offer a practical way to keep your branding front and centre while ensuring patients leave with a quality case they’ll use every day. For added flexibility, selected styles are also available unprinted and ready to ship.
To complete the experience, we also offer personalised lens spray bottles and microfibre cloths, helping practices create a cohesive and professional brand experience. Whether you prefer to order online or work with our Customer Service team, we’re here to make the process simple and seamless.
Masterclass Series
We believe that great products are only part of the equation. Ongoing learning and practical skills are just as important in helping practices deliver exceptional patient care.
That’s why we created the Optique Line Masterclass Series — a collection of online training modules designed to help optical professionals strengthen their workshop capabilities and build confidence in everyday repairs and adjustments.
Available exclusively to Optique Line account holders, the self-paced videos cover practical topics including Nylon and Figure 8 replacements, Spring Hinge Temple Fitting, Rimless Repairs and Dispensing Aids. The Masterclass Series is designed to support continuous learning and help practices get the most from their workshop.
Supporting Independent Optometry
Since 1990, Optique Line has partnered with independent practices across Australia and New Zealand, helping them deliver outstanding service to their communities.
Whether it’s through trusted brands, practical education, bespoke solutions or the support of our team, our goal remains the same: To help independent optometry thrive.
Speak with your Account Manager or explore our range to discover the products, tools and support designed with independent practices in mind.
